Recently, the Perceiving China and Understanding ChemChina, a short film over ChemChina’s cultural integration, was selected by the activity themed “Pillars of a Great Power, Striding towards a New Era” as one of excellent image promotion films of central enterprises to be shown on the website people.cn.

(Click on the picture to watch the short film)

In order to celebrate the 70th anniversary of the founding of the People’s Republic of China, create a strong atmosphere for central enterprises to celebrate the motherland’s birthday, share great glory, jointly realize the great rejuvenation and cultivate a world-class image, and display the new diversified image of central enterprises from multiple angles and levels, the website people.cn organized the activity themed “Pillars of a Great Power, Striding towards a New Era” to display and broadcast the excellent image promotion films of central enterprises under the guidance of the Publicity Bureau of the State-owned Assets Supervision and Administration Commission of the State Council.

The short film Perceiving China and Understanding ChemChina recommended by ChemChina is based on a cultural integration activity for Chinese and foreign enterprises organized by the Planning Department of ChemChina. In October 2018, ChemChina’s cultural integration activity invited representatives of employees of overseas enterprises to stay in China for one week to visit integration projects of Chinese and foreign enterprises under ChemChina and to experience the development achievements of China’s reform and opening-up over the past four decades. The seven members of the delegation came from seven companies in seven countries, such as Adisseo in France, Elkem in Norway, REC Company in Singapore, Qenos in Australia, Syngenta in Switzerland, ADAMA in Israel and Pirelli in Italy. During their stay in China, the delegation visited the methionine factory built in Nanjing by Adisseo, the first overseas enterprise acquired by ChemChina, the Sanonda plant protection base successfully integrated with Israel’s ADAMA in Jingzhou, Hubei Province, and Beijing R&D center, one of Syngenta’s seven global R&D centers. At the same time, they also experienced China’s “new business cards” such as the Three Gorges Dam, high-speed railway, the Bird’s Nest, and Water Cube. The film is featured by exquisite conception, well-knit plot, ups and downs, and easy and interesting story style.

According to relevant reports, in addition to excellent image promotion films, the exhibition and broadcast activity will also include the appraisal and exhibition of employee log videos, photography and other categories. ChemChina’s enterprises will proactively participate in the activity and work for good results.